What makes an entrepreneur successful?
I get to see and hear it all. ‘Oh, if I could just get organized, I would be dangerous!’. ‘I’m going to do it this year, I promise!’. I spent $5000 on this course learning how to do it, so I will now DO IT!’ But really all I eventually hear is: I’ll get to it later. That’s why I am listing the 8 Massively Important Entrepreneurial projects that get ignored. Because below are some of the heavyweights in your business that often get treated as unimportant right now and get swept under the rug until ‘someday’.
Truth is, most projects never get completed. By the time some entrepreneurs get ready to tackle a long-desired project, things change, trends change and they have to start back at square one to be up to date.
What have you been keeping on the shelf while you do the less significant and potent tasks like reading emails? How much time and money are you spending on learning how to do the stuff you never, ever make time to do?
I don’t mean to sound harsh here but when are you going to focus on the heavyweight projects that make you money, make your life easier and grow your business?
It’s the New Year. You’ve probably made many resolutions about health, business and relationships. Right? Well, let’s
spend this time together focusing on the business side of your resolutions.
First of all, you are not alone in this vicious cycle of not doing or I wouldn’t be writing about it. And to be honest, I suffer from ‘Too Many Projects on the Shelf Syndrome’ myself. Chances are, those who have it together in this area are not even reading this. It’s just us!
Below are what I as a business coach consider some of the top projects that get ignored or at the very least, put on the back burner for way too long! Many of them are foundational and instrumental in building a solid business base. Most of these projects take thought and time to build, set up or create. They are typically Leadership type projects that can be passed along to a Virtual Assistant once they are created. But FIRST they must be created. Take baby steps and just start making steady headway. Before you resist any of these, consider that many if not all of these will simplify your business, which is what we all want, don’t we? For those of you who can’t bear to think about tackling these projects alone, don’t worry, I offer my services below!
– Setting up a working contact management system appears to have gone out the window. So many entrepreneurs don’t even have one. They often consider their email list their system. (if they have that!)
I am an advocate for industry related software systems that manage your contacts. I had one when I was a realtor for 25 years, which helped catapult me to one of the top realtors in my company. I have one now as a coach and I will continue to have and utilize the features because it makes my life easier and hey, it’s more professional, even when I am not!
If you don’t have or can’t get an industry related program, find one that works for you. One where you can input data about your clients, names, addresses, email addresses, phone numbers and notes. Add birthdays and names of their kids and pets and spouses. One that has autoresponder capabilities and billing if you can. When everything is integrated, it makes life so much easier. It takes time to set up, but you will be so happy you did.
My coaching software program allows me to create products and newsletters, does billing and creates lead pages. I have scheduling capabilities, reports and so much more. If you are a coach take a look.
Don’t take this one lightly. Being able to ‘touch’ your clients at any time is worth it’s weight in gold.
SYSTEMATIZING YOUR BUSINESS
– What? Many entrepreneurs are winging it at business. They just keep doing what
they do well and never stop to breathe let alone plan and structure their business to some day run itself or be sellable for that matter.
Systematizing your business sounds intense, but if we look at the way well-oiled businesses run, it’s because they have a system in place. You don’t need to have a large business to do this. As a matter of fact, starting a system while you are smaller, would help you develop it better.
Create a marketing system that you can bank on instead of marketing just when you get around to it. Design a management system that includes planning and developing as well as admin and organizations systems. Create hours and schedules that you and your clients adhere to. Create a system for your products, suppliers and billing. As you start implementing new systems create an operation manual for others to follow for when you grow. Keep it simple. You can even create one with mini videos.
Oh my. This is a biggie. I once had a client come to me complaining that she had no business and couldn’t pay her bills. She admittedly and proudly shared that she spent most of her day learning about her trade. While it’s honorable to do so, there is such a thing called balance. When I suggested she market her business which she had not been doing, she replied that she didn’t have time for that. She was too busy learning. I told her that was why she didn’t have any money. I never saw her again.
Infinite Marketing. The rule is that you NEVER stop marketing. EVER! Not when you are too busy, not when you have little or no funds, not when you are on vacation and certainly not when you can’t come up with marketing ideas.
Times have changed and while some marketing is costly, there are literally no excuses for not marketing with all the free resources out there. Do what you can for free until you can afford to pay for someone to do it for you or for a more sophisticated marketing system.
– Since we are talking about free to inexpensive marketing, I thought I should remind you about growing your online presence with social media. Whether you are an extrovert, introvert, internet savvy or all thumbs, social media is doable. If you can’t get started, find someone who can help you. The upkeep is minimal once you do. The idea is to be visible in the eyes of your target audience, so they know you are in business. It takes a lot more to make a sale these days then it did before social media, but it’s still the best way to get yourself out there with a tight budget.
SCHEDULING YOUR SOCIAL MEDIA MARKETING
– Being smart about what you spend your time on can make or break your success. Some people spend all day posting on Social Media and have little time to do what they do for a living! If you are a small business, consider outsourcing some of these tasks. It may look like a cost, but in the long run, you will save money. A few inexpensive avenues for outsourcing are fiverr.com and Upwork.com
– Did you ever hear the term ‘sitting on a goldmine’? Well, often, entrepreneurs keep chasing the new and unknown when they are sitting on a warm and ready client in their repertoire of names and numbers. Some are just too darn scared to make a call while others don’t even know where the heck they put that number from that person who was very interested. Your contact management system will help to a certain point with follow-up, such as emails and reminders, but guess what? You have to communicate with them to close the sale. If you don’t have the skills to properly convey your products or services, then that should be a priority. Get trained in communicating to your target audience. Learn how to create a nurturing campaign and sales funnel and ultimately to ask for the sale. People will not always throw themselves at you to buy. Sometimes you have to romance them.
– Well, that doesn’t sound like a project, does it? Oh, but it IS! There is an art to Time Management or as I teach, Time Freedom. It’s actually the glue that holds everything else together. Without proper time management you won’t be able to accomplish anything, so much as the big projects. Learn to compartmentalize your time and you will be able to complete EVERYTHING. Contact me if you want a private lesson on creating a time management system for yourself. Look for my upcoming Time Freedom digital mini course.
– Affiliate programs are like a sophisticated referral program. You can have one for your business. When someone recommends you or posts about you online, they would be given a personalized link that would credit them with the sale. It’s a great way to grow your business and reap the rewards of other people’s connections.
There are also affiliate programs where you get rewarded for passing along other people’s products. If you love sharing about your favorite finds, then you might as well get paid for them right? Every time I fall in love with a product or service, I ask to join their affiliate program. They are usually thrilled to have me and I am twice as likely to share about them now that I get paid. I share about those I support whether they have an affiliate program or not. Some of the links in this article are affiliate links. I will tell you that it’s nice to get unexpected checks or deposits just for sharing.
BONUS * BONUS * BONUS
This is One of my all time favorite things to help my clients with
because they typically won’t initiate it themselves
– One of the best ways to leverage your income is to create products for your business. Whether it’s a digital product or a class that you teach or a package that you put together. Taking what you know and selling it a 1000 times will surely help financially. Most entrepreneurs would love to productize their business. They either don’t know what to create, don’t know how to create it or don’t make the time. It does take some learning to productize your business, but worth every bit of it in the long run. Take classes or become self-taught. If you want to productize your businesses try my Virtual Project Partner Program
So here are my top projects that get ignored by entrepreneurs. If you can think of more or have something to comment on, please do so below. Please Like and/or share this article if you found it beneficial.
Don’t forget to check out my Virtual Project Partner Program and contact me for a complimentary conversation and let’s get your Project list complete so you can grow your business and make more money!!!