The Joys and Pitfalls of Being an Over 50 Woman Entrepreneur


 

Being a life-long woman entrepreneur who is over 50 had me long to do business differently. I’ve always been a go-getter. I have always succeeded at what I did. (eventually)

Suddenly, my pace and way of doing things didn’t fit. I could no longer perform like a 20-year-old and I no longer wanted to. I had to come to terms with the fact that I was a different woman now. I am seasoned, passionate about my career and I am great at what I do. I am in a new class of individuals and while I should feel proud, I was feeling the discomfort of an internal shift. Things needed to change but I couldn’t put my finger on it.

As time passed I stepped back from my full throttle lifestyle and began to observe what was now REAL for me. Much of it came with resistance. Slowing down was really TOUGH for me. Changing my way of doing things was way out of my comfort zone. But eventually, I got a better hold on who I am as a 50 something woman. Each hurdle I ‘survived’ became a sign of relief … one where I look back and say ‘why the heck did I resist THAT?’

Just a few of the areas I was bumping up against were:

  • I was building my business while my friends were winding down – Some entrepreneurs HAVE to work and some are finally getting to do their LiFE’S work. Either way, you may feel a pull when your friends are getting ready to retire and you are still growing. I finally had to admit to myself that even if I had all the money I need to retire, I would still be working and creating. Maybe on a different level, but I do love my work. I recommend that if you feel anything like this that you find a way to feel proud of what you are doing and show it. Confidence is a beauty secret. Own your choice and fully embrace it.
  • I realized that I wanted to do age appropriate business – I was trained as a Salesperson in Real Estate. Before that, I was selling for my Auto Body Repair Shop. I was used to being more aggressive than I am now. It took a while to find my new groove in how I danced with my business. If you are finding that ‘thing’ you used to do but no longer want to do (or shouldn’t LOL) it’s normal. Take time to allow your past you to meet up with your present you and create the future you. I had a lot of great tools from my sales career. All I had to do was blend them with the current me and I was a new and improved person!
  • Connected NOT attached – I must admit, I am still a work in progress in this area. Being from a strong sales background and having a New York accent (no matter how much I try to hide it), it takes a lot for me not to sound like a boiler room salesperson. I could feel so warm and fuzzy on the inside but when my mouth opens I sound like a truck driver. Trying to get both sides of me to sound the same remains a goal for me.

Also, while building relationships first is crucial, the phrase has been so overused that it sounds like such a cliché to me and has lost its power. Do I want to be friends with EVERYONE I do business with? That’s scary. I love people, but I don’t have time to be in a relationship with them all. So, I am now finding my own way to connect authentically and choose well when it comes to who I want to do business with. I am also letting go of being attached to the outcome. It’s the tough part but I love the way it feels. Feeling attached to your outcome? Maybe it’s because you are competitive or just because you must pay bills.  It requires a lot of trust to let that go. Trust in your abilities, trust your worthiness, trust the timing and of course, trust your intention.

  • It’s OK to love and want money – I can’t tell you how many of my clients say ‘I don’t need a lot, I just want to be comfortable’ as if having money is a sin. I personally LOVE money. However, my perspective has changed. I no longer choose money first. I consider myself a Conscious Capitalist. One who doesn’t sell out on their values in order to make a buck. It’s important to find your OWN philosophy on money. There’s a wide range of people telling us how to feel about wealth. Take a look at your own foundational beliefs. Honor the ones that suit you.
  • Can I make it at this age? – My question is not necessarily whether I can MAKE it per se, but can accomplish everything I am passionate about in a reasonable amount of time? Many of my clients question whether they have what it takes to make it in business when they compete with younger competitors. Remember, there are MANY women entrepreneurs who began their successful careers after the age of 50. One of my favorites is Louise Hay. I have included a few great articles below that would support the over 50 Women Entrepreneur. Take a look.

After I began resolving what was holding me back, I began feeling more a part of a rapidly growing industry. Women entrepreneurs over 50 hold a great weight in our economy. We are a HUGE community. People are seeking us out. They respect us and want to do business with us. They TRUST us and the journey we’ve been on to get to where we are. What a wonderful place to be.

I didn’t have to work hard at becoming 50, but I did have to work hard at accepting my new me. I’ve never resisting aging. I love becoming wiser. What I resisted was the pull beyond my control to transform. With acceptance and now willingness to roll with it and enjoy the new ride, I am enjoying it so much more.

I’m writing this today because I can’t imagine that I am the only woman over 50 who feels this way. I have supported women entrepreneurs officially for 11 years. However, I have been coaching them personally for my entire adult life. Whether you are new to entrepreneurship or have been one for years, you have a community to tap into to get support. Joining Facebook pages for women over 50 and LinkedIn Groups are both wonderful way to connect and even network.

Want More?

If you would like to see more articles direct towards supporting Women Entrepreneurs over 50, please sign up to receive this blog and like this post to show your support. Thank you.

One More Thing:

 

 

 

Until next time,

Fran Asaro

Here are a couple of great articles that share about the power of the 50 and over Women Entrepreneur.

Forbes – Why Women entrepreneurs over 50 Hold the Aces

Huffington Post – Why Women Over 50 Make Better Entrepreneurs

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