Tips and Resources you can use right away to take the load off
You’ve done your ‘time’ in your work years. You worked hard and long. You FINALLY decided to take the leap to become self-employed. Now that you are there, you want to do a little something or a big something, but you want to pace yourself. You want to enjoy your senior years AND build your business. You may feel out of balance. What can you do to get organized, structured or just plain not work so hard?
Marketing is a lot tougher these days. Remember when a newspaper ad and some flyers put you on top of your competition? There’s so much to know. And while you are capable of learning about it, you wonder whether you are in YOUR business or the MARKETING business. Right?
Growing a business online is one of the most rewarding and fruitful things you could be doing right now. The world is your oyster and no matter how old you are, you can build a solid future online. So, if you are doing that, congratulations. Yet, if you feel overwhelmed being chief cook and bottlewasher, you may need a little support sometimes, don’t you?
You could have had a partner, but you REALLY wanted to do this alone. Either they didn’t have the same passion or values as you do or you didn’t want to lose control of your business let alone 50% of your profits.
As a Virtual Partner for Senior-preneurs, I am here to share Tips and Resources you can use right away to take the load off. These are just a few of the tools I pass along. It’s the ‘tip’ of the iceberg. So, if what you need isn’t below, contact me, I’m your resource queen.
Marketing – From website building, graphic design to social media marketing – If you want to stay doing what you do best, then find someone who can do it for you at an affordable price. Outsourcing is THE way to go to manage your business and keep you focused on your trade.
- Fiverr.com – This used to be a site where everything was $5. Not so much anymore. They now range from $5-$995. But you still get amazing deals here. Search for anything you need. I needed a fillable PDF order form with a countdown built-in to limit characters in a field and there was someone to do that! And it only cost me $25 AFTER I spent hours trying to do it myself. I’ve used Fiverr for many different projects from logos to animated videos. Take a look at how they can help.
- Upwork – I have hired many freelancers and my clients have as well. You can hire someone for a one-time project or a full-time employee. You can save money by hiring out of the country or you can hire only those from the US. I do advise you to sign up for a complimentary 15-minute orientation call with them. You will be amazed when you see how much you do from this site and how you can run your business more simply. Many fortune 500 companies use Upwork, so why shouldn’t you? You can search with all your specific criteria from an hourly rate, experience, and location. Give them a try.
Management – If you are looking for someone to carry out your marketing campaigns, help you prepare for events, do just about any administrative task you can think of but you don’t want to provide a desk for them … then you want to hire a Virtual Assistant. Hiring a Virtual Assistant requires you to know what you want first. Some don’t realize that they can have several V.A.’s. So, don’t worry if you can’t find someone who does it all. I’ve hired a few at a time and it worked out great. Take some time to search and interview for the right one(s).
- Upwork and Fiverr can help you in this area along with many professional V.A.’s that are independent. You can find them if you google Virtual Assistant for hire
Learning – If you need to learn something new and quick, you don’t necessarily have to GO to school. I love online learning and have gotten so much from many sites. Some may seem obvious, but others may be new to you. If you’d like to learn more about business management or social media or even if you want to learn how to do a PowerPoint presentation or create an Excel spreadsheet with formulas, there is someone teaching a class about it somewhere at a VERY affordable price. If you want, you can even pay to further the education of your new Virtual Assistant! I would like to suggest that every entrepreneur spend a designated amount of time each week to learning, staying up to date and mastering their trade. DON’T BECOME A DINOSAUR!
- YouTube – Not just for cat videos, YouTube is a hub for education. It feels like everything you ever want to know is on YouTube – I go there for the craziest questions and get them answered
- Udemy – Online learning at a very affordable price. Some of the classes are as low as $10 and they even have Free classes. Many of them have a sample session, so I suggest you listen to the instructor to make sure their way of teaching and even the sound of their voice resonates with you. Don’t just be romanced by the syllabus.
- Khan Academy – FREE – From Math to Science and Engineering. From Computing to Economics and Finance, everything is absolutely FREE
Balance Life and Business – Now that you’ve gotten some support in managing your business, what will you do with all that extra time? Hopefully, you will spend some of it doing joyful things. One thing I do recommend is that you take time to unwind.
Spend time NOT thinking about your business. While this may be difficult for some (me included) It’s not a luxury. Your balance is a priority when it comes to keeping your stress levels down and your alertness and energy high. Think of this time as a mini-vacation, not a task. Here are some of my suggestions.
- Transcendental Meditation – I have been meditating for over 30 years. I had various methods from visualization, vibrational, guided and just plain sitting in quiet. I took a TM class a few years ago and found it to be extremely helpful even for me. I took a newbie there who could never meditate and they truly enjoyed the new way to relax. You don’t have to spend money on learning TM, you can find your own way to reconnect with your inner self.
- Unplug – YES, turn off your electronics! I know, it seems crazy, but when there were hurricanes in Florida, we would often lose power. During that time, while everyone was frantic about not having their gadgets, I found such peace and pleasure and found it was truly healing my mind and body to not be plugged in. Now if you knew me, you’d know that I am attached to some type of device 24/7. I sleep with my phone and I’m on my computer all day. And still, I find unplugging is one of the hugest gifts I can give to myself. Try it, you’ll like it! And for those who often tell me they can’t turn off their phones due to a person or two who needs them, put your phone on Do Not Disturb with one of these conditions. Either set it so those who are your FAVORITES can get through (only if you don’t have too many) or you can set it to the ring twice setting and those who really need you will call twice to get through. I find that a great tool and I don’t worry about those trying to reach me.
- Nature – For goodness sakes get out of the house! If you are an online business, chances are that you spend WAY too much time inside. Take time to get out. Not to shop or to socialize. (even though they are good too) Get out of the house to connect with nature. Go to the beach, the mountains, the park. Be in silence. Regroup, replenish and revitalize. You deserve it and your clients deserve to have a better you as well.
- Volunteer – Before I became an entrepreneur I used to volunteer often. Now I don’t get to as much because I work many hours. Volunteering is so beneficial that I think I will write a blog about it (look for it soon) Take time to get out of your own life and thoughts and into contributing to others. You’ll be amazed at how that changes perspective.
- Find something simple to do – Play with your pet or child (or someone else’s), expressive dance, float in the pool, dig your feet in the sand or even hug a tree. Something that’s nourishing you on a cellular level.
Support – from Emotional, Professional, Personal and more. Well, that’s where I can make a difference. If you find that you need support for your business or personal life, take a look at what I do. I’m a Virtual Partner. It’s a service that senior-preneurs have been gifting themselves with. I love helping Senior-preneurs by partnering with them on many levels from building their business to balancing their personal life, to helping them find relationships. I am a senior who cares and I want to make sure you know that you don’t have to do it alone. Take a look.
I hope these few tidbits helped some. As I said, I have thousands of them to share. If you have questions about your business or just want to share, please comment below.