Posted in Balance Life and Business, Business Building, Humor, marketing, Online Business, Online Business Building, Virtual Partner, Women Entrepreneurs

Do you Suffer from M.B.I.? (Multiple Business Identities)?


Have you heard of this ‘affliction’ called M.B.I., Multiple Business Identities? You’re probably reading this because you either know someone who fits this title or you are in fact the person who does.

As a business coach and a fellow ‘victim’ of M.B.I., I know many people who have it. They either have a job and a business they are building on the side or they literally have several businesses that they run simultaneously.  Depending on who the observer is, this could cause the person with M.B.I. to feel shame or as if they are ‘doing something wrong’ because after all, most people focus on one business at a time. (I don’t know how they do it and I don’t want to) So, when I say are you ‘suffering’ from M.B.I. it’s because many who have it are suffering from what they think about it, hear about it or the way they manage it. Not because they have it.

I personally have several business identities of which I am proud of, think of as my ‘babies’ and am building at the same time. Part of the reason I have M.B.I. is that I research online businesses for my clients and I like to provide resources, educated advice and even opportunities when needed. The other reason I have M.B.I. is that I fall in love with great ideas, projects or concepts and I am not willing to let them go just because I already have 10 others.

Multiple Business Identities, while very common, are usually kept secretive due to the fact that most do not want to be distracted by outside influence – hey we are way to busy to be distracted!

Before we go on, let’s find out if you truly suffer from M.B.I. Because while you may ‘think’ you are afflicted, it may just be a passing fancy. A person with TRUE Multiple Business Identity will recognize themselves in one or more of the symptoms.

Symptoms of M.B.I.

  • If you have several business cards with your name on them and they are all current
  • If your LinkedIn Profile looks more like a lifelong resume
  • If you have several Facebook groups/pages and multiple twitter / social media accounts in order to profile all of your businesses.
  • If you wake up in the morning and say ‘Which business should I work on today?’
  • If you go to a Networking Group and you hesitate for a moment when someone asks what you do. (trying to figure out which of your business identities best suits the person you are speaking to)
  • If your coach is telling you to choose ONE business and build only that one, but you don’t know which to choose and your heart tells you not to.
  • If you are wildly passionate, talented or just plain interested in many things
  • If your friends and family are worried about you and might even think you have a ‘serious problem’
  • If you are REALLY taking the ‘you should have multiple streams of income’ statement very seriously.

Causes of M.B.I.

The causes of M.B.I. vary among those afflicted. It occurs mostly with having a particular mindset similar to those listed below.

  • Inspired by others with M.B.I.
  • Loves money and wants several platforms for earning
  • Passionate about so much, not willing to choose
  • Multitalented and doesn’t see why they have to choose only one
  • Wants to be a disrupter in the world and doesn’t want to choose (are you seeing a pattern here?)
  • Doesn’t think living 85 years is enough time to get it all done so they must overlap

So, obviously, the common thread in the cause of M.B.I is the fact that those who have it, want it all, and are not willing to choose.

Treatment for M.B.I.

While there may not be a cure for M.B.I. mostly because those afflicted don’t want to ‘recover’ from it. There is a way to live with it more comfortably.

  • Stop listening to those who don’t GET YOU! – You won’t change their minds and let’s hope they don’t try to change you.
  • Unless it’s bothering you, there is nothing wrong. Be proud of your M.B.I.
  • Know that it’s possible to manage them all and make money
  • If you are suffering from overwhelm, lack of support, structure or knowledge on how to manage your M.B.I., find a fellow M.B.I.’er who can share their experience, strengths and hopes with you and help make M.B.I. more doable, lucrative and fun.

Final words for those with M.B.I.

While it may not be fully supported in the mainstream, yet, M.B.I. is becoming more and more common among entrepreneurs. Maybe you have M.B.I. or maybe you just need to earn with one business while building another. It can range from having a Main business and a network marketing business to having several of each. I myself manage my consulting business, an e-commerce store, an affiliate marketing business and a few network marking businesses and I have a few more in the pipeline. Whatever your reason, I would like to say, it’s OK. For some, that’s all they need to hear. It’s OK and you are not crazy. (OK, I really don’t know if that’s true)

So my advice to you is to come out of the closet and seek out others with Multiple Business Identities There is nothing to be ashamed of, especially if you are muli-successful!

Fran Asaro is a Virtual Partner bringing humor and companionship to entrepreneurs  and multi-preneurs who don’t want to do it alone. Along with a lifelong entrepreneurial bank of resources, wisdom and secrets, having Fran as a Virtual Partner will help provide many levels of support to your personal and professional life

Contact Fran if you’d like to find out more about her and to see if having a Virtual Partner is right for you.

More about Fran and having a Virtual Partner

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A message from a fellow M.B.I. – After reading this article, a friend/colleague of mine wrote the following comment. I asked her if she’d allow me to post it here and she agreed. I thought it was important enough to profile it and not lose it among any comments.

patriciaFrom Patricia Hartfield Thanks so much Fran Amendola Asaro I read this entire article it was very helpful as a few weeks ago my mom advised me that her friends supposedly see me on FB and won’t do business with me or buy from me cause I’m all over the place. I’m like Really-and it was hurtful in a way as I don’t advertise a lot about my businesses that I’m involved I mainly share Wellness info as a Self-Care Wellness Educator… I’m in doTerra and used to share that but now only use for Personal aspects of things not as a business. I’m in Nikken but I work and share it Part-time something I could not let go and now I’m in training and starting a Skincare and Facial Exercise business. One thing that I have noticed that no matter what businesses I have been plugged into they all have been consistent in ways of Wellness and Fitness is what it all comes down to. Now if I go from Wellness and Fitness to doing jewelry then I can see the complaint but at this point, I don’t. So your article of being an MBI person was well-needed today-one of my dosha’s in Ayurveda is Creativity-and that I can definitely agree with thank you. 

~ Patricia Hartfield – Nikken Site

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Posted in Business Building, Online Business Building, Organization, Seniors in Business, Virtual Partner, Women Entrepreneurs

Mastering Time Freedom Series – A Simple 5 Step Solution to Overwhelm [Step 2]


 


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This is step 2 to Mastering Time Freedom – A Simple 5 Step Solution to Overwhelm. If you have not yet done step 1 yet, I recommend you begin here.

So, now that you’ve completed your Purge List I hope you are experiencing a sense of relief already. As we discuss Step 2,  I would like to preface it by saying that Mastering Time Freedom is a foundation for you to anchor into. You may stick with it as your new way of organizing your life, or you may waiver.

I’m asking that you do all the steps involved, even if you modify them in some way, so you reap the full benefits of the system. Think of it as a recipe that would not taste the same if you left out an ingredient. You might substitute to meet your preferences, however.

So, here is your next step:

Purchase or Download a Week at A Glance Calendar – In order to have a visual of your life, a week at a glance provides more of a perspective than a day and it’s less overwhelming than a month view. Think of the days when you went to your Doctor office and they had a large week at a glance calendar on their desk to schedule appointments. It was a Birdseye view that was efficient and effective. I know this is a simple step, (aren’t you glad) however, in order to be prepared for the next 3 steps you’ll need time to get one ready.

  1. Choose – Decide whether you are going to purchase an inexpensive calendar or download a PDF form or if you have one in your Outlook program (which is what I use) you are ready.
  2. Get Creative – If you don’t like the traditional week at a glance, create one on your wall or on a poster board.
  3. Don’t do anything with it just yet. That’s coming soon.

Tomorrow we begin breathing life into your Time Freedom system. I’m excited, are you?

Access Step 1 Here

Ok, this completes day two of the Mastering Time Freedom Series. Feel free to sign up for this blog to receive each step of the series in your inbox. If you are looking for additional support with mastering your time, contact me.

For more information on how I can help you in life and business, learn more about having a Virtual Partner

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Posted in Balance Life and Business, Business Building, Online Business Building, Seniors in Business, Thrive, Virtual Partner, Women Entrepreneurs

Hey, Senior-preneurs, Guess what? You Don’t Have to Do it Alone


Tips and Resources you can use right away to take the load off

You’ve done your ‘time’ in your work years. You worked hard and long. You FINALLY decided to take the leap to become self-employed. Now that you are there, you want to do a little something or a big something, but you want to pace yourself. You want to enjoy your senior years AND build your business. You may feel out of balance. What can you do to get organized, structured or just plain not work so hard?

Marketing is a lot tougher these days. Remember when a newspaper ad and some flyers put you on top of your competition? There’s so much to know. And while you are capable of learning about it, you wonder whether you are in YOUR business or the MARKETING business. Right?

Growing a business online is one of the most rewarding and fruitful things you could be doing right now. The world is your oyster and no matter how old you are, you can build a solid future online. So, if you are doing that, congratulations. Yet, if you feel overwhelmed being chief cook and bottlewasher, you may need a little support sometimes, don’t you?

You could have had a partner, but you REALLY wanted to do this alone. Either they didn’t have the same passion or values as you do or you didn’t want to lose control of your business let alone 50% of your profits.

As a Virtual Partner for Senior-preneurs, I am here to share Tips and Resources you can use right away to take the load off. These are just a few of the tools I pass along. It’s the ‘tip’ of the iceberg. So, if what you need isn’t below, contact me, I’m your resource queen.

Marketing – From website building, graphic design to social media marketing – If you want to stay doing what you do best, then find someone who can do it for you at an affordable price. Outsourcing is THE way to go to manage your business and keep you focused on your trade.

  • Fiverr.com – This used to be a site where everything was $5. Not so much anymore. They now range from $5-$995. But you still get amazing deals here. Search for anything you need. I needed a fillable PDF order form with a countdown built-in to limit characters in a field and there was someone to do that! And it only cost me $25 AFTER I spent hours trying to do it myself. I’ve used Fiverr for many different projects from logos to animated videos. Take a look at how they can help.
  • Upwork – I have hired many freelancers and my clients have as well. You can hire someone for a one-time project or a full-time employee. You can save money by hiring out of the country or you can hire only those from the US. I do advise you to sign up for a complimentary 15-minute orientation call with them. You will be amazed when you see how much you do from this site and how you can run your business more simply. Many fortune 500 companies use Upwork, so why shouldn’t you? You can search with all your specific criteria from an hourly rate, experience, and location. Give them a try.

Management – If you are looking for someone to carry out your marketing campaigns, help you prepare for events, do just about any administrative task you can think of but you don’t want to provide a desk for them … then you want to hire a Virtual Assistant. Hiring a Virtual Assistant requires you to know what you want first. Some don’t realize that they can have several V.A.’s.  So, don’t worry if you can’t find someone who does it all. I’ve hired a few at a time and it worked out great. Take some time to search and interview for the right one(s).

  • Upwork and Fiverr can help you in this area along with many professional V.A.’s that are independent. You can find them if you google Virtual Assistant for hire

Learning – If you need to learn something new and quick, you don’t necessarily have to GO to school. I love online learning and have gotten so much from many sites. Some may seem obvious, but others may be new to you. If you’d like to learn more about business management or social media or even if you want to learn how to do a PowerPoint presentation or create an Excel spreadsheet with formulas, there is someone teaching a class about it somewhere at a VERY affordable price. If you want, you can even pay to further the education of your new Virtual Assistant! I would like to suggest that every entrepreneur spend a designated amount of time each week to learning, staying up to date and mastering their trade. DON’T BECOME A DINOSAUR!

  • YouTube – Not just for cat videos, YouTube is a hub for education. It feels like everything you ever want to know is on YouTube – I go there for the craziest questions and get them answered
  • Udemy – Online learning at a very affordable price. Some of the classes are as low as $10 and they even have Free classes. Many of them have a sample session, so I suggest you listen to the instructor to make sure their way of teaching and even the sound of their voice resonates with you. Don’t just be romanced by the syllabus.
  • Khan Academy – FREE – From Math to Science and Engineering. From Computing to Economics and Finance, everything is absolutely FREE

Balance Life and Business – Now that you’ve gotten some support in managing your business, what will you do with all that extra time? Hopefully, you will spend some of it doing joyful things. One thing I do recommend is that you take time to unwind.

Spend time NOT thinking about your business. While this may be difficult for some (me included) It’s not a luxury. Your balance is a priority when it comes to keeping your stress levels down and your alertness and energy high. Think of this time as a mini-vacation, not a task. Here are some of my suggestions.

  • Transcendental MeditationI have been meditating for over 30 years. I had various methods from visualization, vibrational, guided and just plain sitting in quiet. I took a TM class a few years ago and found it to be extremely helpful even for me. I took a newbie there who could never meditate and they truly enjoyed the new way to relax. You don’t have to spend money on learning TM, you can find your own way to reconnect with your inner self.
  • Unplug – YES, turn off your electronics! I know, it seems crazy, but when there were hurricanes in Florida, we would often lose power. During that time, while everyone was frantic about not having their gadgets, I found such peace and pleasure and found it was truly healing my mind and body to not be plugged in. Now if you knew me, you’d know that I am attached to some type of device 24/7. I sleep with my phone and I’m on my computer all day. And still, I find unplugging is one of the hugest gifts I can give to myself. Try it, you’ll like it! And for those who often tell me they can’t turn off their phones due to a person or two who needs them, put your phone on Do Not Disturb with one of these conditions. Either set it so those who are your FAVORITES can get through (only if you don’t have too many) or you can set it to the ring twice setting and those who really need you will call twice to get through. I find that a great tool and I don’t worry about those trying to reach me.
  • Nature For goodness sakes get out of the house! If you are an online business, chances are that you spend WAY too much time inside. Take time to get out. Not to shop or to socialize. (even though they are good too) Get out of the house to connect with nature. Go to the beach, the mountains, the park. Be in silence. Regroup, replenish and revitalize. You deserve it and your clients deserve to have a better you as well.
  • Volunteer Before I became an entrepreneur I used to volunteer often. Now I don’t get to as much because I work many hours. Volunteering is so beneficial that I think I will write a blog about it (look for it soon) Take time to get out of your own life and thoughts and into contributing to others. You’ll be amazed at how that changes perspective.
  • Find something simple to do – Play with your pet or child (or someone else’s), expressive dance, float in the pool, dig your feet in the sand or even hug a tree. Something that’s nourishing you on a cellular level.

Supportfrom Emotional, Professional, Personal and more. Well, that’s where I can make a difference. If you find that you need support for your business or personal life, take a look at what I do. I’m a Virtual Partner. It’s a service that senior-preneurs have been gifting themselves with. I love helping Senior-preneurs by partnering with them on many levels from building their business to balancing their personal life, to helping them find relationships.  I am a senior who cares and I want to make sure you know that you don’t have to do it alone. Take a look.

I hope these few tidbits helped some. As I said, I have thousands of them to share. If you have questions about your business or just want to share, please comment below. 

 

Posted in Business Building, motivation, Organization

The Single Biggest Reason Why Startups Succeed as told by Bill Gross


As a life-long entrepreneur and a Business Coach for Entrepreneurs, the question comes up often as to what makes your business a success or a failure? Is it start-up funding? Is it having the best business plan? You’d be surprised to find out that those two are not at the top of the list of success factors.

Here’s Bill Gross on Ted Talk discussing what the single biggest reason why startups succeed.  I was pleasantly surprised AND it will make a difference in my future endeavors.

Below, comment on what you think were your top reasons for success or failure in business.

Looking for leadership support in growing your Business? Watch this 1-minute video

Posted in Business Building, Inspiration

OK, I Blog, Now what? How do you build a Blogging Community


How do you build your blogging community?

 

I’m going to make this short and sweet

This is not a blog about how to grow your blogging community, it’s actually a blog ASKING YOU to help me and others grow our blogging community. As a business and marketing coach, I strongly recommend that my clients start a blog. But I never took it to the level of creating community. If you have insight and wisdom in this area, PLEASE share in the comments below.

I really love to write my blogs and have been writing for about 10 years. I have several. I actually used to write a short one every day and people relied on them. Yes, I would get emails and texts when there wasn’t a blog in their inbox. Then things changed over the years and now to get better SEO, links need to be added and affiliate marketing and images inserted. I still love doing that, but since it takes time, I do it less frequently.

So, this is a request for help

Even though I have been blogging for years, I have not yet spent the time to build a blogging community.  What do you do to get your blogs circulated? How much time do you spend marketing your blog?

I am a firm believer that your blog is the foundation to ALL of your marketing. This is where you put all of your ‘stuff’; YouTube videos, programs, events and THEN you post your blog all over town! (the world actually) This part I know and do. And once you get that down pat, you will have a system that is ready to generate business. I post my blog on all my social media and send an email to my mailing list.

My audience is not growing 

If someone likes or reblogs my post, I am doing a happy dance. (FOR ONE REBLOG!). I know there are many of us missing out on the good stuff. The part where you have hundreds of views and people liking and commenting all day. What do YOU do to get that kind of traffic? How often do you promote the same blog? And for how long? Do you subscribe to blogging communities? Yes, I could pull up a video or a strangers blog to get this information, but hey, we want to build community, right?

We could sure use your insights so please comment below. Sorry, but due to a lot of spam, I will have to approve of the comments. If you know how to fix that, I would like to  know as well.

Thank you in advance for your support and happy blogging!

Fran

 

Fran Asaro is a Life and Business Coach and founder of Thrive Any Way. Helping people systematize and automate their business and create an online presence. Find out more about how she helps entrepreneurs with her Virtual Project Partner Program

Posted in Business Building, marketing, Online Business, Online Business Building, Organization

Pro Bono doesn’t have to be a NO-NO – 9 Ways to benefit when giving your services away


Give my services away for Free? Hell NO!

Whether you are new to being a business owner or a seasoned professional, you will undoubtedly bump up against those who need or request your services for Free. We all have our philosophy about how to manage Pro Bono clients but sometimes what we want to do and what we actually do are two different actions. Possibly because we are influenced by what others are doing, saying and judging on.

 

I’ve known and been very grateful for those who have contributed to me in my life when I couldn’t afford them. One of the main reasons I became a business coach was to help people who love what they do SO MUCH that they give their services away to anyone who needs it. That sounds so honorable and yet, many of them were living in lack because of it. How do you tell someone to stop giving stuff away when they love contributing to others? Better yet, how do you suggest to others that the should give their services away and reap personal and professional rewards?

This is why I am writing Pro Bono doesn’t have to be a NO-NO – 9 Ways to benefit when giving your services away.  There seems to be a stigma about giving away services. Coaches will often discourage their clients from doing so, possibly because they were doing incorrectly. Building a Pro Bono program into your business can benefit you in many ways. It could actually BUILD your business! Take a look at some of those ways below and choose what feels right for you; but do choose something to avoid the weight of a Pro Bono so that you can enjoy its benefits instead.

1. Set your limits in advance

Whether you feel as though you can give an hour a week or 10, this is up to you. Know your limits and stick to them. If one more request comes in beyond that, put them on a waiting list. This will save you the feeling of overwhelm. You can’t give away all of your business or you won’t make money. If you choose a certain amount of time per week or month, you will feel good about contributing and you will feel in control.

2. Consider it Volunteering

As a busy professional, some of us can’t give back to the community as much as we’d like to. I myself used to volunteer for a minimum of 4 hours every week for years. I don’t get to do that much anymore. However, I certainly feel as though I am giving back by being there for those in need inside my own trade.

3. Document your Pro Bono time 

Depending on your business, this could come in handy at tax time. If you put in 100 hours or a certain about of dollars towards free service, having it in writing will help your tax preparer get all the benefits you qualify for. My software program has an option to check that a session is pro bono, so I can just pull a report at the end of the year. It gives me pleasure to look at the year in review besides being a deduction.

4. Barter 

This is certainly not a new concept, but some don’t think to ask for a trade of service. If the person requesting your services for free can help you in some way, then by all means, ask them if they are willing. Bartering can cover a wide variety of areas in which to reciprocate. Where have you been looking for support? Do you need someone to help with your business needs, run errands, babysit, cook a meal, make phone calls, or create marketing material? Maybe this person can write a blog for you or post your social media. Take a look at areas where you can use some help. Make a list and keep it handy for when you speak with someone who you may want to trade with.  It’s very important to think ahead on how you will measure this trade. Will it be dollar for dollar of services rendered or hour for hour? For instance, if your hourly rate is $100 and the services you are requesting would cost you $20 hr., then you might agree to their 5 hours to your 1 hour of work. The choice is yours, but you will need to agree on it beforehand.

5. Tweak your terms

The terms you decide on will vary from person to person, also, you will become aware of what works for you and what doesn’t. These are your services you are giving away for FREE, make sure it serves you as well (in your heart or logistically). Review your Pro Bono terms occasionally and tweak them as you go.

6. Create a referral opportunity 

If you would like to offer a way for your Pro Bono client to pay you, you can ask them to refer you. This can be a generic request that they refer you as they see fit or you can offer them something more concrete such as one hour of your service for every referral. I, myself had one client who I worked with for years and never paid a dime. I am reaping thousands of dollars per year on her referrals alone.

7. Donate or Pay what you can 

If you have a PayPal business account you can create a donate button and place it on your website. Ask your Pro Bono Client to donate money when they have it or ask them to pay what they can when they can. Many people don’t want to ask for free service. They really need or want it but simply can’t afford it. This can help them feel better about the arrangement. I met a chiropractor in Fort Lauderdale who had an open-door policy. No insurance, no appointments. Just come in and get adjusted. There was a black box at the doorway for those who had money to pay what they can. There were many times I had to ignore the black box on my way out because I simply did not have the funds. Later, I would send him a check for a few hundred dollars when I did have it. I was so grateful for his services.

8. Marketing Blast 

This is where the gold lies in Pro Bono work. In exchange for your services, request that your client does one or more of the following.

Write a testimonial – There is nothing like a good testimonial from a satisfied client. Post them on your website and use them in marketing material. Make sure they permit you to share it.

Video Testimonial – Extra credit for this one. Have them record themselves giving a testimonial for you. You can then gather your video testimonials and use them to help prospect for other clients.

Social Media Blast – Ask your Pro Bono client to blast about you on social media. Make sure to help them with what to post. You may want to give them material or suggest what you prefer gets posted. If this is an official agreement, determine beforehand how many times and what social media platform they will be sharing on. Most will be happy to oblige.

Become a fan – Ask your client if they could become a fan of your online marketing. What this means is, have them ‘like’ and comment on your posts, ‘like’ your blog, subscribe to your blog, re-blog it and share it. If they are really eager to support you, they can write an article about you and send it to local or online news.

9. Make it official

Lastly, create a written agreement of what terms and conditions this arrangement will have. Outline each item. You will both feel better about the exchange especially when there are no mix-ups during your time together.

Most people are willing to contribute to you if you just ask. It will take something on your part to know when to ‘benefit’ from your Pro Bono work and when not to.  Remember this, there will be those situations where just giving and not looking for anything in return is rewarding enough. This list is not for those moments. Use the information above to help create balance when it’s not there. There is nothing wrong with an exchange of energy between two parties. Allow yourself to be contributed to as well.

Conversely, if you are someone looking for services that you simply cannot afford, consider taking the information above and find a way to present a request to your professional. One that creates a win/win situation. Allow them the right to say no for whatever reason and keep looking.

Did you enjoy this article? I would love to know your thoughts. Did it help you? Do you have other ideas that you’d like to share? Please comment below and share this with others. Let’s help one another and still benefit.


Fran Asaro is a Life and Business Coach and founder of Thrive Any Way. Helping people systematize and automate their business and create an online presence. Find out more about how she helps entrepreneurs as a Virtual Partner  For questions Contact Fran Asaro  or to schedule an appointment

 

 

 

Posted in Business Building, motivation, Online Business Building

I’ll Get to it LATER! 8 Massively Important Entrepreneurial Projects that get Ignored


 

What makes an entrepreneur successful?

I get to see and hear it all. ‘Oh, if I could just get organized, I would be dangerous!’. ‘I’m going to do it this year, I promise!’. I spent $5000 on this course learning how to do it, so I will now DO IT!’ But really all I eventually hear is: I’ll get to it later. That’s why I am listing the 8 Massively Important Entrepreneurial projects that get ignored. Because below are some of the heavyweights in your business that often get treated as unimportant right now and get swept under the rug until ‘someday’.

Truth is, most projects never get completed. By the time some entrepreneurs get ready to tackle a long-desired project, things change, trends change and they have to start back at square one to be up to date.

What have you been keeping on the shelf while you do the less significant and potent tasks like reading emails? How much time and money are you spending on learning how to do the stuff you never, ever make time to do?

I don’t mean to sound harsh here but when are you going to focus on the heavyweight projects that make you money, make your life easier and grow your business?

It’s the New Year. You’ve probably made many resolutions about health, business and relationships. Right? Well, let’s

Do the heavyweight projects first!

spend this time together focusing on the business side of your resolutions.

First of all, you are not alone in this vicious cycle of not doing or I wouldn’t be writing about it. And to be honest, I suffer from ‘Too Many Projects on the Shelf Syndrome’ myself. Chances are, those who have it together in this area are not even reading this. It’s just us!

Below are what I as a business coach consider some of the top projects that get ignored or at the very least, put on the back burner for way too long! Many of them are foundational and instrumental in building a solid business base. Most of these projects take thought and time to build, set up or create. They are typically Leadership type projects that can be passed along to a Virtual Assistant once they are created. But FIRST they must be created. Take baby steps and just start making steady headway. Before you resist any of these, consider that many if not all of these will simplify your business, which is what we all want, don’t we? For those of you who can’t bear to think about tackling these projects alone, don’t worry, I offer my services below!

CONTACT MANAGEMENT

– Setting up a working contact management system appears to have gone out the window. So many entrepreneurs don’t even have one. They often consider their email list their system. (if they have that!)

I am an advocate for industry related software systems that manage your contacts. I had one when I was a realtor for 25 years, which helped catapult me to one of the top realtors in my company. I have one now as a coach and I will continue to have and utilize the features because it makes my life easier and hey, it’s more professional, even when I am not!

If you don’t have or can’t get an industry related program, find one that works for you. One where you can input data about your clients, names, addresses, email addresses, phone numbers and notes. Add birthdays and names of their kids and pets and spouses. One that has autoresponder capabilities and billing if you can. When everything is integrated, it makes life so much easier. It takes time to set up, but you will be so happy you did.

My coaching software program allows me to create products and newsletters, does billing and creates lead pages. I have scheduling capabilities, reports and so much more. If you are a coach take a look.

Don’t take this one lightly. Being able to ‘touch’ your clients at any time is worth it’s weight in gold. 

SYSTEMATIZING YOUR BUSINESS

What? Many entrepreneurs are winging it at business. They just keep doing what
they do well and never stop to breathe let alone plan and structure their business to some day run itself or be sellable for that matter.

Systematizing your business sounds intense, but if we look at the way well-oiled businesses run, it’s because they have a system in place. You don’t need to have a large business to do this. As a matter of fact, starting a system while you are smaller, would help you develop it better.

Create a marketing system that you can bank on instead of marketing just when you get around to it.  Design a management system that includes planning and developing as well as admin and organizations systems. Create hours and schedules that you and your clients adhere to. Create a system for your products, suppliers and billing. As you start implementing new systems create an operation manual for others to follow for when you grow. Keep it simple. You can even create one with mini videos.

 

MARKETING

Oh my. This is a biggie. I once had a client come to me complaining that she had no business and couldn’t pay her bills. She admittedly and proudly shared that she spent most of her day learning about her trade. While it’s honorable to do so, there is such a thing called balance. When I suggested she market her business which she had not been doing, she replied that she didn’t have time for that. She was too busy learning. I told her that was why she didn’t have any money. I never saw her again.

Infinite Marketing. The rule is that you NEVER stop marketing. EVER! Not when you are too busy, not when you have little or no funds, not when you are on vacation and certainly not when you can’t come up with marketing ideas.

Times have changed and while some marketing is costly, there are literally no excuses for not marketing with all the free resources out there. Do what you can for free until you can afford to pay for someone to do it for you or for a more sophisticated marketing system.

BUILDING YOUR SOCIAL MEDIA PRESENCE

Since we are talking about free to inexpensive marketing, I thought I should remind you about growing your online presence with social media. Whether you are an extrovert, introvert, internet savvy or all thumbs, social media is doable. If you can’t get started, find someone who can help you. The upkeep is minimal once you do. The idea is to be visible in the eyes of your target audience, so they know you are in business. It takes a lot more to make a sale these days then it did before social media, but it’s still the best way to get yourself out there with a tight budget.

SCHEDULING YOUR SOCIAL MEDIA MARKETING

– Being smart about what you spend your time on can make or break your success. Some people spend all day posting on Social Media and have little time to do what they do for a living! If you are a small business, consider outsourcing some of these tasks. It may look like a cost, but in the long run, you will save money. A few inexpensive avenues for outsourcing are fiverr.com and Upwork.com

FOLLOW UP

– Did you ever hear the term ‘sitting on a goldmine’? Well, often, entrepreneurs keep chasing the new and unknown when they are sitting on a warm and ready client in their repertoire of names and numbers. Some are just too darn scared to make a call while others don’t even know where the heck they put that number from that person who was very interested. Your contact management system will help to a certain point with follow-up, such as emails and reminders, but guess what? You have to communicate with them to close the sale. If you don’t have the skills to properly convey your products or services, then that should be a priority. Get trained in communicating to your target audience. Learn how to create a nurturing campaign and sales funnel and ultimately to ask for the sale. People will not always throw themselves at you to buy. Sometimes you have to romance them.

TIME MANAGEMENT

Well, that doesn’t sound like a project, does it? Oh, but it IS! There is an art to Time Management or as I teach, Time Freedom. It’s actually the glue that holds everything else together. Without proper time management you won’t be able to accomplish anything, so much as the big projects. Learn to compartmentalize your time and you will be able to complete EVERYTHING. Contact me if you want a private lesson on creating a time management system for yourself. Look for my upcoming Time Freedom digital mini course.

AFFILIATE PROGRAM

– Affiliate programs are like a sophisticated referral program. You can have one for your business. When someone recommends you or posts about you online, they would be given a personalized link that would credit them with the sale. It’s a great way to grow your business and reap the rewards of other people’s connections.

 

There are also affiliate programs where you get rewarded for passing along other people’s products. If you love sharing about your favorite finds, then you might as well get paid for them right? Every time I fall in love with a product or service, I ask to join their affiliate program. They are usually thrilled to have me and I am twice as likely to share about them now that I get paid. I share about those I support whether they have an affiliate program or not. Some of the links in this article are affiliate links. I will tell you that it’s nice to get unexpected checks or deposits just for sharing.

BONUS * BONUS * BONUS

This is One of my all time favorite things to help my clients with

because they typically won’t initiate it themselves

CREATING PRODUCTS

One of the best ways to leverage your income is to create products for your business. Whether it’s a digital product or a class that you teach or a package that you put together. Taking what you know and selling it a 1000 times will surely help financially. Most entrepreneurs would love to productize their business. They either don’t know what to create, don’t know how to create it or don’t make the time. It does take some learning to productize your business, but worth every bit of it in the long run. Take classes or become self-taught. If you want to productize your businesses try my Virtual Project Partner Program 

So here are my top projects that get ignored by entrepreneurs. If you can think of more or have something to comment on, please do so below. Please Like and/or share this article if you found it beneficial.

Don’t forget to check out my Virtual Project Partner Program and contact me for a complimentary conversation and let’s get your Project list complete so you can grow your business and make more money!!!

 

 

 

When a Baby Step is Too Tough, Try a Pinky Toe T-Shirt

 

Check with Fiverr for your business needs!