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Give my services away for Free? Hell NO!

Whether you are new to being a business owner or a seasoned professional, you will undoubtedly bump up against those who need or request your services for Free. We all have our philosophy about how to manage Pro Bono clients but sometimes what we want to do and what we actually do are two different actions. Possibly because we are influenced by what others are doing, saying and judging on.

 

I’ve known and been very grateful for those who have contributed to me in my life when I couldn’t afford them. One of the main reasons I became a business coach was to help people who love what they do SO MUCH that they give their services away to anyone who needs it. That sounds so honorable and yet, many of them were living in lack because of it. How do you tell someone to stop giving stuff away when they love contributing to others? Better yet, how do you suggest to others that the should give their services away and reap personal and professional rewards?

This is why I am writing Pro Bono doesn’t have to be a NO-NO – 9 Ways to benefit when giving your services away.  There seems to be a stigma about giving away services. Coaches will often discourage their clients from doing so, possibly because they were doing incorrectly. Building a Pro Bono program into your business can benefit you in many ways. It could actually BUILD your business! Take a look at some of those ways below and choose what feels right for you; but do choose something to avoid the weight of a Pro Bono so that you can enjoy its benefits instead.

1. Set your limits in advance

Whether you feel as though you can give an hour a week or 10, this is up to you. Know your limits and stick to them. If one more request comes in beyond that, put them on a waiting list. This will save you the feeling of overwhelm. You can’t give away all of your business or you won’t make money. If you choose a certain amount of time per week or month, you will feel good about contributing and you will feel in control.

2. Consider it Volunteering

As a busy professional, some of us can’t give back to the community as much as we’d like to. I myself used to volunteer for a minimum of 4 hours every week for years. I don’t get to do that much anymore. However, I certainly feel as though I am giving back by being there for those in need inside my own trade.

3. Document your Pro Bono time 

Depending on your business, this could come in handy at tax time. If you put in 100 hours or a certain about of dollars towards free service, having it in writing will help your tax preparer get all the benefits you qualify for. My software program has an option to check that a session is pro bono, so I can just pull a report at the end of the year. It gives me pleasure to look at the year in review besides being a deduction.

4. Barter 

This is certainly not a new concept, but some don’t think to ask for a trade of service. If the person requesting your services for free can help you in some way, then by all means, ask them if they are willing. Bartering can cover a wide variety of areas in which to reciprocate. Where have you been looking for support? Do you need someone to help with your business needs, run errands, babysit, cook a meal, make phone calls, or create marketing material? Maybe this person can write a blog for you or post your social media. Take a look at areas where you can use some help. Make a list and keep it handy for when you speak with someone who you may want to trade with.  It’s very important to think ahead on how you will measure this trade. Will it be dollar for dollar of services rendered or hour for hour? For instance, if your hourly rate is $100 and the services you are requesting would cost you $20 hr., then you might agree to their 5 hours to your 1 hour of work. The choice is yours, but you will need to agree on it beforehand.

5. Tweak your terms

The terms you decide on will vary from person to person, also, you will become aware of what works for you and what doesn’t. These are your services you are giving away for FREE, make sure it serves you as well (in your heart or logistically). Review your Pro Bono terms occasionally and tweak them as you go.

6. Create a referral opportunity 

If you would like to offer a way for your Pro Bono client to pay you, you can ask them to refer you. This can be a generic request that they refer you as they see fit or you can offer them something more concrete such as one hour of your service for every referral. I, myself had one client who I worked with for years and never paid a dime. I am reaping thousands of dollars per year on her referrals alone.

7. Donate or Pay what you can 

If you have a PayPal business account you can create a donate button and place it on your website. Ask your Pro Bono Client to donate money when they have it or ask them to pay what they can when they can. Many people don’t want to ask for free service. They really need or want it but simply can’t afford it. This can help them feel better about the arrangement. I met a chiropractor in Fort Lauderdale who had an open-door policy. No insurance, no appointments. Just come in and get adjusted. There was a black box at the doorway for those who had money to pay what they can. There were many times I had to ignore the black box on my way out because I simply did not have the funds. Later, I would send him a check for a few hundred dollars when I did have it. I was so grateful for his services.

8. Marketing Blast 

This is where the gold lies in Pro Bono work. In exchange for your services, request that your client does one or more of the following.

Write a testimonial – There is nothing like a good testimonial from a satisfied client. Post them on your website and use them in marketing material. Make sure they permit you to share it.

Video Testimonial – Extra credit for this one. Have them record themselves giving a testimonial for you. You can then gather your video testimonials and use them to help prospect for other clients.

Social Media Blast – Ask your Pro Bono client to blast about you on social media. Make sure to help them with what to post. You may want to give them material or suggest what you prefer gets posted. If this is an official agreement, determine beforehand how many times and what social media platform they will be sharing on. Most will be happy to oblige.

Become a fan – Ask your client if they could become a fan of your online marketing. What this means is, have them ‘like’ and comment on your posts, ‘like’ your blog, subscribe to your blog, re-blog it and share it. If they are really eager to support you, they can write an article about you and send it to local or online news.

9. Make it official

Lastly, create a written agreement of what terms and conditions this arrangement will have. Outline each item. You will both feel better about the exchange especially when there are no mix-ups during your time together.

Most people are willing to contribute to you if you just ask. It will take something on your part to know when to ‘benefit’ from your Pro Bono work and when not to.  Remember this, there will be those situations where just giving and not looking for anything in return is rewarding enough. This list is not for those moments. Use the information above to help create balance when it’s not there. There is nothing wrong with an exchange of energy between two parties. Allow yourself to be contributed to as well.

Conversely, if you are someone looking for services that you simply cannot afford, consider taking the information above and find a way to present a request to your professional. One that creates a win/win situation. Allow them the right to say no for whatever reason and keep looking.

Did you enjoy this article? I would love to know your thoughts. Did it help you? Do you have other ideas that you’d like to share? Please comment below and share this with others. Let’s help one another and still benefit.


Fran Asaro is a Life and Business Coach and founder of Thrive Any Way. Helping people systematize and automate their business and create an online presence. Find out more about how she helps entrepreneurs with her Virtual Project Partner Program.  For questions or to schedule and appointment – Contact Fran Asaro

 

 

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dinosaur-to-dynamo-2Are you a dinosaur?

A dinosaur is a term used for those who are behind the times in technology and business. Maybe there was a time when you were ON YOUR GAME and well paid for it. Or maybe there was a time you were a whiz at something but that something has become ‘nothing’ and you don’t know what the NEW thing is all about. What happened? Well, life happens, and just like when you purchase electronics and they become outdated the moment you walk out the door with them, the same goes for any of us who may have ‘left’ our industry. Did we become extinct?

Well, what happened is that things really changed and all of a sudden you don’t know how to use Microsoft office anymore and what the heck happened to just mailing out your marketing pieces? When did life start going so fast and how did I miss it?

Whether you stepped out to be a stay at home parent, decided to do something different or maybe you just re-entered the work world after a long time away for personal reasons, things change and if you didn’t stay on top of them, I’m sorry to say, you are now considered a dinosaur.

So what do you do? Do you have to go back to school? Start all over? Give up? They are all options of course, but as a life and business coach who works with many baby boomers who are starting over for many reasons including transitioning from corporate America to Entrepreneurship or living out a life’s passion to make a difference in the world, I know only too well how challenging it can be to delve into the world of the new and different.

While I always encourage my clients to get educated in some way about what’s new in business, I want to speak to those who are repulsed by the thought of learning something they don’t care about or can’t comprehend.

I’m here to tell you that being successful even though you are a dinosaur is very doable. Many people are doing it right now. You may not even recognize a fellow dinosaur because they are implementing some of the following tips and to be honest, they look like they know what they are doing!

Take a look below and before you throw in the towel on your vision, give your new adventure another try. Even if the items below still scare the daylights out of you, keep reading and do those things that you are willing. Who knows, the rest may fall into place. Dinosaurs typically move slowly…. But they move just the same.

Here are my top 7 Tips to go from Dinosaur to Dynamo. You can do this!!!

  1. List of your strengths and weaknesses – Right now you may feel like a dinosaur in ALL areas of business. Chances are you are only falling short in a few. Make a list of those things you feel confident in. Then make a list of the areas where you need support or training. Now that you have more clarity, you will be able to fill in the gaps more easily.  Example: You many be excellent in your trade or with Networking but you are computer challenged and don’t even know what Social Media is and why it’s important.
  2. Subscribe to your industry related magazine – Most industries have a magazine that will keep you up to date on the changes being made and how to keep up. Find yours and read it religiously. Even if the wording is foreign, absorb what you can. Read the rest of these tips to help with the vague areas.
  3. Research industry related software programs – I have had 3 separate industry related software programs in my career and I will tell you that it was a life saver and a business creator. When you invest in a program specifically for your business, the creators of the software KNOW your world and usually provide what you need to look like a pro instantly. These features often include a contact management system, a ready built website, a blog, a predesigned autoresponder program, invoicing and so much more. They often offer a free trial for 30 days. Try it by adding a few sample clients to it and test it out. Warning, once again, if you are a true dinosaur, this will be very confronting – your job is NOT to learn it completely, but to know your options for future action.
  4. Seek out Freelancers – If you are really great at what you do and yet you aren’t great with marketing or social media, I hope you realize that your talents mean something. I always say, ‘you don’t have to do everything; you just need to get it done’. Learn who is out there serving people just like you – those who need help in marketing and technology. There are many sites where you can hire a freelancer, two of my favorites are fiverr.com (where most items are only $5) and Upwork.com (where you can hire a professional from all over the world at very affordable prices) You are NOT alone as a dinosaur and there are people who cater to you… REALLY
  5. Build your Team – Invest in outsourcing – You may be thinking, “I don’t have the funds to build a team”. I certainly understand that. I too have been in that predicament. I have been known to hire someone for just 2 hours a week until I could do more. Most of my trial people moved on to full time employees or outsourced professionals. Once you choose your team of desired business vendors, start outsourcing slowly. Choose a budget and find the largest need. Start with one freelancer at first and build as you get steadier.
  6. Join an existing team – As a former Realtor, I am often approached to coach new Realtors. Many of them are full-fledged self-starters and I am able to help them be autonomous in the business. However, there are those who are neither able to nor interested in doing all the facets of their industry. Or maybe they are not willing to put in all the hours that are necessary to build themselves. To those people I suggest they join a team of people who strategically work together where each provides a piece of the business puzzle. One may get leads, one may do leg work or review contracts and others may do administrative work. If you don’t want to build your own team, then join one. If you are a coach, join a coaching group. Chances are there is a co-op or group in your industry either locally or on-line.
  7. Hire a Coach – Speaking of Coach – Hiring a coach who can help you with resources, structure and motivation is always to your advantage. Look at how many successful people out there have their own coach. Why shouldn’t you? I will strongly suggest this however, many coaches go at their own pace and if you join a program of theirs and you are a dinosaur, chances are you will fall behind. Find a coach who will give you personal service and go at YOUR pace, not theirs.

These are just a few of the ways a ‘dinosaur’ can thrive in business. It’s possible and it’s done all the time. What you want to do is trust yourself if you feel inclined to build a business and trust that there is a way to get there in spite of your limitations. Just so you know; we ALL have limitations. A good business person typically does not do it ALL anyway. We don’t call them a dinosaur, we call them SMART!  So get smart and let someone else help you shine.

 

Fran Asaro is the founder of Thrive Any Way Personal and Business Coaching. Helping entrepreneurs thrive in all areas of their lives. Contact Fran at Fran@thriveanyway.com or go to www.thriveanyway.com

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Tips for the Thrivingpreneur-

lead page graphic2Sales and Optin Pages that make you look like a PRO!

How do you market your business? If you like to market on social media and have been challenged by how good your competitions ads looks over your material, don’t fret. there is a solution.

I have been struggling for years to put out professional pages for products and services. I either created something less than perfect or hired someone to do it for me and it became costly. Now you can Create Professional Optins and Sales Pages with hundreds of templates to choose from and look like a PRO. Take a look at the simplicity of LeadPages. It’s affordable and a trade secret to many who are creating hundreds of pages to draw traffic to them.  They have analytics, training webinars, and other features to help you boost your leads. You will not be disappointed.

Go To LeadPages

Look for more Tips of the Trade for Thrivingpreneurs from Thrive Any Way coming soon

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[tweetmeme]As a life and business coach I must say that feeling of being unorganized and overwhelmed tops the charts with why my clients initially contact me. They are so confronted with the fact that they can’t get it all together. They feel stress and frustration. Often they feel like failures because they see others appearing to have it all together and they can’t see beyond the proverbial TO DO list.

I often hear, ‘how can I have a successful business when I can’t even clean off my desk?” In my personal experience – and I deal with both overwhelm and being unorganized myself – there are several tools to use when it comes to conquering this dilemma.

I learned the value of creating systems several years ago. There were years when I was a Realtor that my business ran haphazardly. I made some money but I wasn’t in charge of how it came in. Then the day came that I made an appointment with myself and took the time to create a system that worked for me, my budget and my personality. That was the most important appointment I ever kept. I got to see what creating a system provided for me. My business began to run like clockwork and soon it grew financially as well. Eventually, I was no longer a victim to whether business came in; I just managed what did as my income doubled then tripled. Other professionals began asking me what I was doing to have this success. I took great pleasure in sharing this secret with them.

If you are ready to get eliminate overwhelm in your life, follow some of the suggestions below to get the ball rolling. Sure this first part may look too simplistic, but have you done them? Take your time, make your own schedule but keep the appointment you make with yourself to get things done.

1. Make a full and complete list of all you need to accomplish
2. Choose 5 or less items from your list to accomplish
3. Set a time and date you would like to work on each one – and keep the date with yourself
4. Ask for help. You may need to delegate or just have someone to be accountable to
5. Keep a mental or written note of all that you accomplished. You will want to measure your results.

These are just a few tips to get you started. When it comes to creating a system for your life and/or your business, it’s important that you first begin with being clear of where you are and where you want to go.

Next life by Design message: Systems: How can they make a difference?

Happy Monday

Enthusiastically,
Fran

For more information about setting up systems and mind mapping, contact Fran Asaro 954 370 8001 or go to www.thriveanyway.com

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