Posted in Balance Life and Business, Business Building, Online Business Building, Seniors in Business, Thrive, Virtual Partner, Women Entrepreneurs

Hey, Senior-preneurs, Guess what? You Don’t Have to Do it Alone


Tips and Resources you can use right away to take the load off

You’ve done your ‘time’ in your work years. You worked hard and long. You FINALLY decided to take the leap to become self-employed. Now that you are there, you want to do a little something or a big something, but you want to pace yourself. You want to enjoy your senior years AND build your business. You may feel out of balance. What can you do to get organized, structured or just plain not work so hard?

Marketing is a lot tougher these days. Remember when a newspaper ad and some flyers put you on top of your competition? There’s so much to know. And while you are capable of learning about it, you wonder whether you are in YOUR business or the MARKETING business. Right?

Growing a business online is one of the most rewarding and fruitful things you could be doing right now. The world is your oyster and no matter how old you are, you can build a solid future online. So, if you are doing that, congratulations. Yet, if you feel overwhelmed being chief cook and bottlewasher, you may need a little support sometimes, don’t you?

You could have had a partner, but you REALLY wanted to do this alone. Either they didn’t have the same passion or values as you do or you didn’t want to lose control of your business let alone 50% of your profits.

As a Virtual Partner for Senior-preneurs, I am here to share Tips and Resources you can use right away to take the load off. These are just a few of the tools I pass along. It’s the ‘tip’ of the iceberg. So, if what you need isn’t below, contact me, I’m your resource queen.

Marketing – From website building, graphic design to social media marketing – If you want to stay doing what you do best, then find someone who can do it for you at an affordable price. Outsourcing is THE way to go to manage your business and keep you focused on your trade.

  • Fiverr.com – This used to be a site where everything was $5. Not so much anymore. They now range from $5-$995. But you still get amazing deals here. Search for anything you need. I needed a fillable PDF order form with a countdown built-in to limit characters in a field and there was someone to do that! And it only cost me $25 AFTER I spent hours trying to do it myself. I’ve used Fiverr for many different projects from logos to animated videos. Take a look at how they can help.
  • Upwork – I have hired many freelancers and my clients have as well. You can hire someone for a one-time project or a full-time employee. You can save money by hiring out of the country or you can hire only those from the US. I do advise you to sign up for a complimentary 15-minute orientation call with them. You will be amazed when you see how much you do from this site and how you can run your business more simply. Many fortune 500 companies use Upwork, so why shouldn’t you? You can search with all your specific criteria from an hourly rate, experience, and location. Give them a try.

Management – If you are looking for someone to carry out your marketing campaigns, help you prepare for events, do just about any administrative task you can think of but you don’t want to provide a desk for them … then you want to hire a Virtual Assistant. Hiring a Virtual Assistant requires you to know what you want first. Some don’t realize that they can have several V.A.’s.  So, don’t worry if you can’t find someone who does it all. I’ve hired a few at a time and it worked out great. Take some time to search and interview for the right one(s).

  • Upwork and Fiverr can help you in this area along with many professional V.A.’s that are independent. You can find them if you google Virtual Assistant for hire

Learning – If you need to learn something new and quick, you don’t necessarily have to GO to school. I love online learning and have gotten so much from many sites. Some may seem obvious, but others may be new to you. If you’d like to learn more about business management or social media or even if you want to learn how to do a PowerPoint presentation or create an Excel spreadsheet with formulas, there is someone teaching a class about it somewhere at a VERY affordable price. If you want, you can even pay to further the education of your new Virtual Assistant! I would like to suggest that every entrepreneur spend a designated amount of time each week to learning, staying up to date and mastering their trade. DON’T BECOME A DINOSAUR!

  • YouTube – Not just for cat videos, YouTube is a hub for education. It feels like everything you ever want to know is on YouTube – I go there for the craziest questions and get them answered
  • Udemy – Online learning at a very affordable price. Some of the classes are as low as $10 and they even have Free classes. Many of them have a sample session, so I suggest you listen to the instructor to make sure their way of teaching and even the sound of their voice resonates with you. Don’t just be romanced by the syllabus.
  • Khan Academy – FREE – From Math to Science and Engineering. From Computing to Economics and Finance, everything is absolutely FREE

Balance Life and Business – Now that you’ve gotten some support in managing your business, what will you do with all that extra time? Hopefully, you will spend some of it doing joyful things. One thing I do recommend is that you take time to unwind.

Spend time NOT thinking about your business. While this may be difficult for some (me included) It’s not a luxury. Your balance is a priority when it comes to keeping your stress levels down and your alertness and energy high. Think of this time as a mini-vacation, not a task. Here are some of my suggestions.

  • Transcendental MeditationI have been meditating for over 30 years. I had various methods from visualization, vibrational, guided and just plain sitting in quiet. I took a TM class a few years ago and found it to be extremely helpful even for me. I took a newbie there who could never meditate and they truly enjoyed the new way to relax. You don’t have to spend money on learning TM, you can find your own way to reconnect with your inner self.
  • Unplug – YES, turn off your electronics! I know, it seems crazy, but when there were hurricanes in Florida, we would often lose power. During that time, while everyone was frantic about not having their gadgets, I found such peace and pleasure and found it was truly healing my mind and body to not be plugged in. Now if you knew me, you’d know that I am attached to some type of device 24/7. I sleep with my phone and I’m on my computer all day. And still, I find unplugging is one of the hugest gifts I can give to myself. Try it, you’ll like it! And for those who often tell me they can’t turn off their phones due to a person or two who needs them, put your phone on Do Not Disturb with one of these conditions. Either set it so those who are your FAVORITES can get through (only if you don’t have too many) or you can set it to the ring twice setting and those who really need you will call twice to get through. I find that a great tool and I don’t worry about those trying to reach me.
  • Nature For goodness sakes get out of the house! If you are an online business, chances are that you spend WAY too much time inside. Take time to get out. Not to shop or to socialize. (even though they are good too) Get out of the house to connect with nature. Go to the beach, the mountains, the park. Be in silence. Regroup, replenish and revitalize. You deserve it and your clients deserve to have a better you as well.
  • Volunteer Before I became an entrepreneur I used to volunteer often. Now I don’t get to as much because I work many hours. Volunteering is so beneficial that I think I will write a blog about it (look for it soon) Take time to get out of your own life and thoughts and into contributing to others. You’ll be amazed at how that changes perspective.
  • Find something simple to do – Play with your pet or child (or someone else’s), expressive dance, float in the pool, dig your feet in the sand or even hug a tree. Something that’s nourishing you on a cellular level.

Supportfrom Emotional, Professional, Personal and more. Well, that’s where I can make a difference. If you find that you need support for your business or personal life, take a look at what I do. I’m a Virtual Partner. It’s a service that senior-preneurs have been gifting themselves with. I love helping Senior-preneurs by partnering with them on many levels from building their business to balancing their personal life, to helping them find relationships.  I am a senior who cares and I want to make sure you know that you don’t have to do it alone. Take a look.

I hope these few tidbits helped some. As I said, I have thousands of them to share. If you have questions about your business or just want to share, please comment below. 

 

Posted in Online Business Building, Virtual Partner, Women Entrepreneurs

The Joys and Pitfalls of Being an Over 50 Woman Entrepreneur


 

Being a life-long woman entrepreneur who is over 50 had me long to do business differently. I’ve always been a go-getter. I have always succeeded at what I did. (eventually)

Suddenly, my pace and way of doing things didn’t fit. I could no longer perform like a 20-year-old and I no longer wanted to. I had to come to terms with the fact that I was a different woman now. I am seasoned, passionate about my career and I am great at what I do. I am in a new class of individuals and while I should feel proud, I was feeling the discomfort of an internal shift. Things needed to change but I couldn’t put my finger on it.

As time passed I stepped back from my full throttle lifestyle and began to observe what was now REAL for me. Much of it came with resistance. Slowing down was really TOUGH for me. Changing my way of doing things was way out of my comfort zone. But eventually, I got a better hold on who I am as a 50 something woman. Each hurdle I ‘survived’ became a sign of relief … one where I look back and say ‘why the heck did I resist THAT?’

Just a few of the areas I was bumping up against were:

  • I was building my business while my friends were winding down – Some entrepreneurs HAVE to work and some are finally getting to do their LiFE’S work. Either way, you may feel a pull when your friends are getting ready to retire and you are still growing. I finally had to admit to myself that even if I had all the money I need to retire, I would still be working and creating. Maybe on a different level, but I do love my work. I recommend that if you feel anything like this that you find a way to feel proud of what you are doing and show it. Confidence is a beauty secret. Own your choice and fully embrace it.
  • I realized that I wanted to do age appropriate business – I was trained as a Salesperson in Real Estate. Before that, I was selling for my Auto Body Repair Shop. I was used to being more aggressive than I am now. It took a while to find my new groove in how I danced with my business. If you are finding that ‘thing’ you used to do but no longer want to do (or shouldn’t LOL) it’s normal. Take time to allow your past you to meet up with your present you and create the future you. I had a lot of great tools from my sales career. All I had to do was blend them with the current me and I was a new and improved person!
  • Connected NOT attached – I must admit, I am still a work in progress in this area. Being from a strong sales background and having a New York accent (no matter how much I try to hide it), it takes a lot for me not to sound like a boiler room salesperson. I could feel so warm and fuzzy on the inside but when my mouth opens I sound like a truck driver. Trying to get both sides of me to sound the same remains a goal for me.

Also, while building relationships first is crucial, the phrase has been so overused that it sounds like such a cliché to me and has lost its power. Do I want to be friends with EVERYONE I do business with? That’s scary. I love people, but I don’t have time to be in a relationship with them all. So, I am now finding my own way to connect authentically and choose well when it comes to who I want to do business with. I am also letting go of being attached to the outcome. It’s the tough part but I love the way it feels. Feeling attached to your outcome? Maybe it’s because you are competitive or just because you must pay bills.  It requires a lot of trust to let that go. Trust in your abilities, trust your worthiness, trust the timing and of course, trust your intention.

  • It’s OK to love and want money – I can’t tell you how many of my clients say ‘I don’t need a lot, I just want to be comfortable’ as if having money is a sin. I personally LOVE money. However, my perspective has changed. I no longer choose money first. I consider myself a Conscious Capitalist. One who doesn’t sell out on their values in order to make a buck. It’s important to find your OWN philosophy on money. There’s a wide range of people telling us how to feel about wealth. Take a look at your own foundational beliefs. Honor the ones that suit you.
  • Can I make it at this age? – My question is not necessarily whether I can MAKE it per se, but can accomplish everything I am passionate about in a reasonable amount of time? Many of my clients question whether they have what it takes to make it in business when they compete with younger competitors. Remember, there are MANY women entrepreneurs who began their successful careers after the age of 50. One of my favorites is Louise Hay. I have included a few great articles below that would support the over 50 Women Entrepreneur. Take a look.

After I began resolving what was holding me back, I began feeling more a part of a rapidly growing industry. Women entrepreneurs over 50 hold a great weight in our economy. We are a HUGE community. People are seeking us out. They respect us and want to do business with us. They TRUST us and the journey we’ve been on to get to where we are. What a wonderful place to be.

I didn’t have to work hard at becoming 50, but I did have to work hard at accepting my new me. I’ve never resisting aging. I love becoming wiser. What I resisted was the pull beyond my control to transform. With acceptance and now willingness to roll with it and enjoy the new ride, I am enjoying it so much more.

I’m writing this today because I can’t imagine that I am the only woman over 50 who feels this way. I have supported women entrepreneurs officially for 11 years. However, I have been coaching them personally for my entire adult life. Whether you are new to entrepreneurship or have been one for years, you have a community to tap into to get support. Joining Facebook pages for women over 50 and LinkedIn Groups are both wonderful way to connect and even network.

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One More Thing:

 

 

 

Until next time,

Fran Asaro

Here are a couple of great articles that share about the power of the 50 and over Women Entrepreneur.

Forbes – Why Women entrepreneurs over 50 Hold the Aces

Huffington Post – Why Women Over 50 Make Better Entrepreneurs