If you’ve ever seen and related to this iconic moment in the movie Fried Green Tomatoes you will want to keep reading.
This scene is where Kathy Bates’ character gathers up every ounce of her power and refuses to be taken advantage of any more! The declaration TAWANDA that she yells out has been in my vocabulary ever since, whenever I connect to my inner strength or WANT to.
So why am I sharing this with you? Because as we get older, we often feel a little ‘less than’ our younger counterparts. We may feel as though we can’t keep up or that we are having trouble coming to terms with our age at some level. Some of us feel less attractive than the young’uns (and this goes for men as well as women), while others long for the good old days when they were unstoppable. I’m here to declare that we Boomers still have it. We are still millions strong and we still carry a lot of weight (don’t say it ).
I want to take a few moments to acknowledge those of us who are older and wiser. We are a community and I would like to keep it that way. We don’t even know each other and yet… we KNOW each other. No matter where we are from, chances are that we’ve watched the same TV shows, seen the same movies and had a similar upbringing. Our history is different than anyone else’s and only we can relate to it.
We know what it’s like to be older than a lot of todays technology and yet, if you are reading this or writing your own blog, you are probably doing OK in that area.
We have become so much younger than our parents were at this age. Young enough to stay active, start businesses and be incredible role models for other generations. Even the movie industry is catering to our age group because we STILL have buying power. We still OWN this country. Our music is timeless. We had the Beatles and Woodstock for goodness sake. What can ever compare to that?
I’ve always loved being a boomer, we were ‘it’. I am proud to be a part of a community that is so diverse yet so connected. You are my family at some level. You are my people and I’m so happy to grow older with you.
I want to take this moment to appreciate us and to honor us. We are seasoned individuals, thirsty for the future while still basking in and appreciating our past. If you are feeling the same way, if you love being a boomer and proud to be in a world of people who survived much, thrived even more and continue to live until there’s no life left in us, then I want to hear from you. Share with me how you feel connected to other boomers. What makes you proud to be one? And if you are not a Boomer, what about us makes a difference in your life. Thank you for being my ‘tribe’
Fran Asaro is a Virtual Partner for 50 and over entrepreneurs. What’s a Virtual Partner you ask? Not a coach… find out more
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This message is for anyone, any age who can use a refreshing new way to do business by bringing Crazy Back!
My father used to call me Elsa Maxwell. Apparently, she was huge party giver back in the day. He said I would throw a party at the drop of a hat. Work would come second to fun. ALWAYS. Having fun has never been an issue for me. Taking life seriously well, that’s another story. When my sister observes me during my workday she often comments ‘You’re not working, Fran, you’re playing’. My response is almost always the same. Thank You, that’s my goal and to help others do the same. Since this seems to be a gift, it’s my duty to help others tap into their fun selves. I’m not talking about being a goofball necessarily, but a genuine ball of light.
Somewhere it was taught to us to ‘behave’ in business. If you are naturally a serious person then this may be the way for you. But how many of you out there were crazy at one time or another and have ‘straightened up’ for the sake of being professional or worst yet, ‘appropriate’?
I know I will get some comments from those who do believe in being serious when it comes to business and I guess a Funeral Director should. But hey, didn’t you used to laugh more? Play more? Sing more? Why can’t you implement more play into your workday? Could that change the way you feel? Think? Perform?
When I was a Realtor, I perceived the Realtors in my area as straight-laced and serious. I was often intimidated by them and thought I would never succeed because I wasn’t like them. Then one day my broker turned the music up in her office, came back to our work area and began dancing with all of us. I was so relieved that she was being human and playful. I changed that very day and was no longer cautious or quiet. I began to play while I worked. It was a life-saver.
Don’t get me wrong, I know when it’s time to be serious. I know there are certain times to ‘behave’. But the other times, well, that’s MY time to let go.
I have to tell you, just writing about this topic has me feel more bouncy and authentic. I write blogs all the time, and some convey my sense of humor. Those seem to be the ones that get the most attention.
I think this world, especially during these times, could use more joy and laughter. Are you someone who can raise the bar in that area?
Some of you are already tapped into your ‘crazy’. Congratulations! It sets you apart and certainly lightens up the room. Others, well, not so much. So, I put together a few suggestions to help you when you think you are being too somber.
Decide – Yes, deciding that you want to bring crazy back is probably a good first step. Once you make that connection, you will begin to find ways to do this. Maybe you can create a mantra or declaration that would help – ‘Today is the day I bring my crazy back!’
Honor Your Own Level of Crazy – Yes, crazy may be a hard word to swallow, maybe you don’t really WANT to be crazy. Maybe I should have called this ‘tapping into your full self-expression’, but then I think you would have held back a little. I want you to BURST. With that said, on a scale from 1-10 where are you now and where would you like to be? That will give you a good idea of where to begin.
Dress or move differently – Do your best to shift completely into the new fun-loving you. That would include possibly dressing with a lighter touch or walking with a little more bounce in your step. Sometimes doing this first will allow for the ideas to flow and the changes happen more easily.
Create your list – It doesn’t have to be a real list, but, begin taking mental notes of what bringing crazy back into your life would look and feel like. Do you see someone who enjoys their day more than most? What do they do that you can do. Would you like to play more music, sing, dance, have contests, parties, create fun things for you and your clients? If you notice something that appeals to you and you feel a bit scared, take a look at it, that may very well be the thing that will take you over the bridge.
Start slow – Don’t scare those around you by making drastic changes – they may not recognize you. Don’t force yourself to do anything that feels too uncomfortable. A little discomfort is OK though. Start out with a few moments a day where you make yourself laugh a little. Then build upon that.
Tap into your past – We all have those memories where we were a bit wild, playful and daring. Often we say ‘those were the days’. You know, those don’t have to be the days, today can be the day – The day you create something better. Try this, bring some of your past craziness forward to meet the present you and design how you want them to blend. Marry the two and recreate your future.
Help others do the same – You must know other people who may be too business-like. Check in with them and see if they could use a little lightening up as well. It’s possible they’ve been hoping for a break in seriousness and you may have a partner in crime! You may even consider starting a group of contemporaries, where you can do fun, non-business events together.
The old cliché, life is too short comes into ‘play’ here. How do you want to spend your days or years in business? Don’t wait for retirement, until business is better or something else. Crack yourself open today and see what’s inside! Then call me. I’d love to meet the new you!
If this message resonated with you, I’m glad. If you feel stimulated by it, even better. If it motivates you to take action, then I applaud you for being daring.
Fran Asaro is a Virtual Partner supporting entrepreneurs who don’t want to do it all alone
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As a life-long entrepreneur and a Business Coach for Entrepreneurs, the question comes up often as to what makes your business a success or a failure? Is it start-up funding? Is it having the best business plan? You’d be surprised to find out that those two are not at the top of the list of success factors.
Here’s Bill Gross on Ted Talk discussing what the single biggest reason why startups succeed. I was pleasantly surprised AND it will make a difference in my future endeavors.
Below, comment on what you think were your top reasons for success or failure in business.
Looking for leadership support in growing your Business? Watch this 1-minute video
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I get to see and hear it all. ‘Oh, if I could just get organized, I would be dangerous!’. ‘I’m going to do it this year, I promise!’. I spent $5000 on this course learning how to do it, so I will now DO IT!’ But really all I eventually hear is: I’ll get to it later. That’s why I am listing the 8 Massively Important Entrepreneurial projects that get ignored. Because below are some of the heavyweights in your business that often get treated as unimportant right now and get swept under the rug until ‘someday’.
Truth is, most projects never get completed. By the time some entrepreneurs get ready to tackle a long-desired project, things change, trends change and they have to start back at square one to be up to date.
What have you been keeping on the shelf while you do the less significant and potent tasks like reading emails? How much time and money are you spending on learning how to do the stuff you never, ever make time to do?
I don’t mean to sound harsh here but when are you going to focus on the heavyweight projects that make you money, make your life easier and grow your business?
It’s the New Year. You’ve probably made many resolutions about health, business and relationships. Right? Well, let’s
spend this time together focusing on the business side of your resolutions.
First of all, you are not alone in this vicious cycle of not doing or I wouldn’t be writing about it. And to be honest, I suffer from ‘Too Many Projects on the Shelf Syndrome’ myself. Chances are, those who have it together in this area are not even reading this. It’s just us!
Below are what I as a business coach consider some of the top projects that get ignored or at the very least, put on the back burner for way too long! Many of them are foundational and instrumental in building a solid business base. Most of these projects take thought and time to build, set up or create. They are typically Leadership type projects that can be passed along to a Virtual Assistant once they are created. But FIRST they must be created. Take baby steps and just start making steady headway. Before you resist any of these, consider that many if not all of these will simplify your business, which is what we all want, don’t we? For those of you who can’t bear to think about tackling these projects alone, don’t worry, I offer my services below!
– Setting up a working contact management system appears to have gone out the window. So many entrepreneurs don’t even have one. They often consider their email list their system. (if they have that!)
I am an advocate for industry related software systems that manage your contacts. I had one when I was a realtor for 25 years, which helped catapult me to one of the top realtors in my company. I have one now as a coach and I will continue to have and utilize the features because it makes my life easier and hey, it’s more professional, even when I am not!
If you don’t have or can’t get an industry related program, find one that works for you. One where you can input data about your clients, names, addresses, email addresses, phone numbers and notes. Add birthdays and names of their kids and pets and spouses. One that has autoresponder capabilities and billing if you can. When everything is integrated, it makes life so much easier. It takes time to set up, but you will be so happy you did.
My coaching software program allows me to create products and newsletters, does billing and creates lead pages. I have scheduling capabilities, reports and so much more. If you are a coach take a look.
Don’t take this one lightly. Being able to ‘touch’ your clients at any time is worth it’s weight in gold.
SYSTEMATIZING YOUR BUSINESS
– What? Many entrepreneurs are winging it at business. They just keep doing what
they do well and never stop to breathe let alone plan and structure their business to some day run itself or be sellable for that matter.
Systematizing your business sounds intense, but if we look at the way well-oiled businesses run, it’s because they have a system in place. You don’t need to have a large business to do this. As a matter of fact, starting a system while you are smaller, would help you develop it better.
Create a marketing system that you can bank on instead of marketing just when you get around to it. Design a management system that includes planning and developing as well as admin and organizations systems. Create hours and schedules that you and your clients adhere to. Create a system for your products, suppliers and billing. As you start implementing new systems create an operation manual for others to follow for when you grow. Keep it simple. You can even create one with mini videos.
Oh my. This is a biggie. I once had a client come to me complaining that she had no business and couldn’t pay her bills. She admittedly and proudly shared that she spent most of her day learning about her trade. While it’s honorable to do so, there is such a thing called balance. When I suggested she market her business which she had not been doing, she replied that she didn’t have time for that. She was too busy learning. I told her that was why she didn’t have any money. I never saw her again.
Infinite Marketing. The rule is that you NEVER stop marketing. EVER! Not when you are too busy, not when you have little or no funds, not when you are on vacation and certainly not when you can’t come up with marketing ideas.
Times have changed and while some marketing is costly, there are literally no excuses for not marketing with all the free resources out there. Do what you can for free until you can afford to pay for someone to do it for you or for a more sophisticated marketing system.
BUILDING YOUR SOCIAL MEDIA PRESENCE
– Since we are talking about free to inexpensive marketing, I thought I should remind you about growing your online presence with social media. Whether you are an extrovert, introvert, internet savvy or all thumbs, social media is doable. If you can’t get started, find someone who can help you. The upkeep is minimal once you do. The idea is to be visible in the eyes of your target audience, so they know you are in business. It takes a lot more to make a sale these days then it did before social media, but it’s still the best way to get yourself out there with a tight budget.
SCHEDULING YOUR SOCIAL MEDIA MARKETING
– Being smart about what you spend your time on can make or break your success. Some people spend all day posting on Social Media and have little time to do what they do for a living! If you are a small business, consider outsourcing some of these tasks. It may look like a cost, but in the long run, you will save money. A few inexpensive avenues for outsourcing are fiverr.com and Upwork.com
– Did you ever hear the term ‘sitting on a goldmine’? Well, often, entrepreneurs keep chasing the new and unknown when they are sitting on a warm and ready client in their repertoire of names and numbers. Some are just too darn scared to make a call while others don’t even know where the heck they put that number from that person who was very interested. Your contact management system will help to a certain point with follow-up, such as emails and reminders, but guess what? You have to communicate with them to close the sale. If you don’t have the skills to properly convey your products or services, then that should be a priority. Get trained in communicating to your target audience. Learn how to create a nurturing campaign and sales funnel and ultimately to ask for the sale. People will not always throw themselves at you to buy. Sometimes you have to romance them.
– Well, that doesn’t sound like a project, does it? Oh, but it IS! There is an art to Time Management or as I teach, Time Freedom. It’s actually the glue that holds everything else together. Without proper time management you won’t be able to accomplish anything, so much as the big projects. Learn to compartmentalize your time and you will be able to complete EVERYTHING. Contact me if you want a private lesson on creating a time management system for yourself. Look for my upcoming Time Freedom digital mini course.
– Affiliate programs are like a sophisticated referral program. You can have one for your business. When someone recommends you or posts about you online, they would be given a personalized link that would credit them with the sale. It’s a great way to grow your business and reap the rewards of other people’s connections.
There are also affiliate programs where you get rewarded for passing along other people’s products. If you love sharing about your favorite finds, then you might as well get paid for them right? Every time I fall in love with a product or service, I ask to join their affiliate program. They are usually thrilled to have me and I am twice as likely to share about them now that I get paid. I share about those I support whether they have an affiliate program or not. Some of the links in this article are affiliate links. I will tell you that it’s nice to get unexpected checks or deposits just for sharing.
BONUS * BONUS * BONUS
This is One of my all time favorite things to help my clients with
because they typically won’t initiate it themselves
– One of the best ways to leverage your income is to create products for your business. Whether it’s a digital product or a class that you teach or a package that you put together. Taking what you know and selling it a 1000 times will surely help financially. Most entrepreneurs would love to productize their business. They either don’t know what to create, don’t know how to create it or don’t make the time. It does take some learning to productize your business, but worth every bit of it in the long run. Take classes or become self-taught. If you want to productize your businesses try my Virtual Project Partner Program
So here are my top projects that get ignored by entrepreneurs. If you can think of more or have something to comment on, please do so below. Please Like and/or share this article if you found it beneficial.
Don’t forget to check out my Virtual Project Partner Program and contact me for a complimentary conversation and let’s get your Project list complete so you can grow your business and make more money!!!
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